Simple way to dispose of a strange bug crawling on the wall,
not dated, pen and ink on cardboard. Lent by Stuart Reisbord,
Wallingford, Penn. Copyright and registration by Rube Goldberg
Inc. All rights reserved worldwide.
Quintessentially American, Reuben Lucius Goldberg was born on
Independence Day, July 4, 1883, in San Francisco, and died on Pearl
Harbor Day, December 7, 1970. With no formal artistic training
beyond public school art lessons, Goldberg nevertheless showed an
early interest in becoming an artist. His practical, Prussian-born
father, Max, had other plans, however. Proclaiming that "artists
are bums," Max Goldberg steered his son to the University of
California at Berkeley's school of mining engineering, where
Goldberg graduated with an engineering degree in 1904.
After enduring a detestable six-month job designing sewers for
the city of San Francisco, Goldberg was able to engineer a
vocation more to his own choosing - he landed a job as an office
boy in the sports department of the San Francisco
Chronicle. Persistent in his quest to become a cartoonist,
Goldberg submitted drawing after drawing to his editor, who would
tear them up and throw them away. Enduring this and other
newsroom obstacles, such as having his desk nailed shut by
prankster coworkers, Goldberg finally got his cartoons published.
In 1905, he joined the San Francisco Bulletin.
When the great San Francisco earthquake occurred in 1906,
Goldberg reportedly joked that his design work for the city's
water system was responsible for the resulting fire. In 1907, he
found himself drawn to the larger arena of New York City to pen
sports cartoons for the New York Evening Mail. It
was here that he developed "Foolish Questions," a popular cartoon
series that offered silly answers to annoyingly obvious
questions. In one such cartoon from the series, a clueless
spectator at a football game asks, "Is he being helped off the
field?" "No, Dear," replies her companion, "they're trying out a
new dance called 'The Wounded Soldier Limp.'" Goldberg also
created "Mike and Ike (They Look Alike)," "Boob McNutt" and
"Crazy Inventions" during this period.
In a professional career that spanned nearly 60 years, Goldberg
not only created a staggering body of cartoons, but also found
time to serve as the founding member and first president of the
National Cartoonists Society, which began in 1946. The cartoon he
drew for the July 22, 1947, edition of The New York Sun
titled "Peace Today" with an atomic bomb teetering on the brink
of destruction won a Pulitzer Prize in 1948. Goldberg not only
continued to provide political and social commentary in his later
years, he even took up sculpting at the age of 80. He in fact
designed the Reuben Award, which is given out each year by the
National Cartoonists Society, and drew political cartoons until
he turned 81.
According to Rosa Portell, the SMNC curator of collections,
Goldberg's "depiction of 'maximum effort to accomplish minimum
results' offered a sarcastic counterpoint to the numerous
labor-saving devices marketed in the Twentieth Century. Trained
as an engineer, Goldberg created a readily recognizable visual
language of action and reaction in which birds, mice, monkeys,
porcupines and goats set pulleys in motion, springs uncoiled,
weights dropped and bells rang, all towards a pre-determined and
hilarious outcome. His madcap world was presided over by the
likes of Professor Lucifer Gorgonzola Butts and was populated by
delightfully drawn characters cursed with everyday foibles."
Although his later political cartoons displayed a mordant wit,
Goldberg is best known for the zany "inventions" that he penned
between 1914 and 1935 at the rate of two or three a week. They
employed a fusion of mechanical doodads and the less predictable
antics of plants, bugs, animals and the occasional burning
candle. Instead of making difficult tasks simple, Goldberg's
conveyor belts of arms, wheels, gears, handles, cups, rods,
canary cages, pails, boots, bathtubs, paddles and live animals
culminate in a visual punch line - always delivered with a
gentle, good-natured nudge - that we humans overcomplicate our
lives every time we try to scratch the technological itch. Yet,
Goldberg was no Luddite. His multistep contraptions use
electrical fans, irons, typewriters and other labor-saving
gizmos, but these are always supporting players in a gleefully
convoluted visual chain of foolishness in which frightened
rabbits or ravenous fruit flies are just as vital to the end
result as the cogwheels and machines.
In one of Goldberg's cartoons from the American collection at
Williams College Museum of Art, for example, Professor Lucifer
Gorgonzola Butts, a perennial character, fashions an idea for
taking his own photograph. In 19 steps, set in motion by Butts'
own wiggling big toe, a cascading contraption that includes
everything from a spring and a hammer to an Arabian midget and
trapeze promises to unfailingly snap the picture. In an editorial
aside at the end the strip, Goldberg admonishes, "If the picture
is no good, don't blame it on the invention. It's the way you
look."
In the exhibition, a circa 1930 cartoon delightfully sends up a
hyper-complicated take on the old home remedy of having somebody
else yank a string attached to an aching tooth. It is titled
"Professor Butts evolves his latest painless tooth-extractor in a
state of scientific delirium."
Goldberg's son, Mr George, followed his father's footsteps to a
different kind of success - as a Hollywood writer, producer and
director and on Broadway with Dylan, the 1964 play about
the poet Dylan Thomas - by starting out in the mailroom at MGM.
Mr George said the extensive collection of several hundred pieces
is especially interesting for the series of 100 or so yellow
legal pads with his father's sketches of "inventions."
Even his children's surnames were indirectly a Goldberg
invention, according to Mr George, who recalled that he and his
older brother, Thomas George, an artist, were always being
introduced as the sons of the famous cartoonist. "We had no
identity of our own," said Mr George. "So Rube said, 'If you're
going to have careers of your own, you might as well have a
different name.' My brother chose the name Thomas George because
he had a friend named George, and I thought if I was going to get
into the movie business, that would be an easy name to remember."
As for his father, Mr George said, "I've studied the man at some
distance and up close - he drew funny. If you look at his
drawings, it just makes you smile. His people were misshapen -
they're, well, people, and the same with his animals. Rube's
humor was sharp and satirical, but it was gentle and didn't hurt
anybody." Were there real-life counterparts to characters like
Professor Butts? "It wasn't that obvious, but clearly he drew
from life," said Mr George. "He was a great observer of life, and
he invented something that nobody did and nobody else can, which
is the 'inventions.'"
Goldberg also conceived and designed the Reuben award, which is
presented each year to National Cartoonists Society's Cartoonist
of the Year at a black-tie event. Past winners read like a Who's
Who from the Sunday comics pages - Milton Caniff, Al Capp, Chic
Young, Walt Kelly, Charles Schulz, Hank Ketcham, Chester Gould
and Scott Adams, among others. Mr George recalled, "About four
years before he died, Rube said to me, 'You know, I don't
understand why they've never given me the award.' And I said,
'Rube, it's named after you. That would be like them giving the
Oscar to a guy named Oscar; You're the guy that did it.'" In
fact, Goldberg did receive his own coveted award - in 1967 for
humor in sculpture.
It has been some 35 years since Goldberg's death but his
"inventions" continue to inspire countless local, regional and
national Rube Goldberg machine contents, such as the one that is
being conducted on April 5 this year by the Theta Tau fraternity
at Purdue University. The task, as always is simple - remove both
old batteries from a two-battery flashlight, install new
batteries and turn it on - but this has to be accomplished in 20
or more steps
The exhibition at the Stamford Museum & Nature Center
recognizes the inspirational nature of Goldberg's work by
including a section that showcases designs by four professional
Connecticut artists who submitted proposals for works that
responded to the characteristics of Goldberg's creations.
For Margaret Roleke of Redding, the exhibition gave her the
opportunity to install "Action/Reaction Prototype," a contraption
of steel, Plexiglas, foot-operated water pump and colorful ends.
True to Goldberg's credo, her transparent box accomplishes
nothing, but visitors can enjoy its virtual "splash and bang." "I
was going for 'Rube under control - with easy maintenance'" said
Ms Roleke.
In another room, artist Ellen Hackl Fagan, Greenwich, exhibits
"Embracing Chaos - The Reverse Color Organ," which synthesizes
approximately 200 clay board panels with acrylic, enamel, latex,
gloss, glitter, plastic caps, copper dust, oil, gel medium,
graphite, fossils, push pins, nails and oil with sound that is
triggered by passing a video sensor over the artwork.
Collaborator Konrad Kaczmarek of New York City explains that the
computer hardware and software "reads" the hue saturation and
lightness of the active boards and triggers 28 discrete and 53
blended sounds - all prerecorded compositions that he created,
combining original works, indigenous music, found sounds and
popular music by contemporary artists.

Professor Butts is operated on for fallen arches and while
under the ether, thinks of a handy, self-working sunshade,
circa 1930, pen and ink on cardboard. Lent by Williams College
Museum of Art, gift of George W. George, Class of 1941.
Copyright and registration by Rube Goldberg Inc. All rights
reserved worldwide.
"Someone has suggested that if Michelangelo were alive today,
he would be producing music videos. A corollary might be that if
Rube Goldberg were still creating today, he would be inventing
computer games," says Chris McQuilken, an artist from Ridgefield.
With that observation, his trio of computer games - "Mouse Trap,"
"Alarm" and "Love" - let visitors channel the spirit of Goldberg by
dragging computer illustrations of mice, cages, seesaws, balls,
magnets, springs and other items to catch a mouse, wake a sleeping
dog and get a boy and girl to fall in love.
For Ridgefield artist Alex Isley, creating a machine that would
slice his favorite food, cheese, resulted in "The Greatest Thing
Since Sliced Cheese," a contraption whose actions are centered
around the theme of stinky things. Hence, there are stinky socks,
stinky aftershave, stinky animals and even a stinky movie
(Gigli). "I thought the result was kind of funny," says Mr
Isley. "Then I looked at Rube Goldberg's drawings in the show and
came to realize how far I would have to go to be on the same
level as the master. He was amazing."
The Stamford Museum & Nature Center is at 39 Scofieldtown
Road, three-quarters of a mile north of Merritt Parkway (Route
15), Exit 35, at the junction of High Ridge Road (Route 137). The
main building galleries are open from 11 am to 5 pm on Sundays
and from 9 am to 5 pm on Tuesday-Saturday through March and on
Monday-Saturday beginning in April. For information, 203-322-1646
or www.stamfordmuseum.org.