This green velvet evening dress is from the early 1930s. The
boat neckline sets off broad shoulders, while the bias cut
dress clings and swirls around the body. It is accompanied with
a matching jacket (not shown) featuring the same covered ball
buttons and long sleeves. It bears a McAvoy of Chicago label.
"We have some really neat garments," says Hiester in
describing the collection. "One I particularly like is a black
chiffon dress with large gold sequins sewn on in the shape of a
ribbon going across the dress along with pink rosettes. It's called
'robe de style' dress and is low waisted, but then the skirt is a
little bit fuller than those real tubular ones."
The tube dress is the most commonly thought-of style when one
thinks of flappers. It stopped at the knees, the hipline was low
and it literally translated a tubular effect from the shoulders
to the hem. The black chiffon dress was worn by a local resident
to a St Cecilia Ball. Since 1821, this event has been the
cornerstone of the Charleston social scene.
A similarly styled dress of peach taffeta is also on exhibit,
with little built-in hoops to make the skirt stick out, giving it
a unique shape and look, personalizing the fit for the wearer.
According to Hiester, "Robe de style was introduced by French
fashion designer Jeanne Lanvin, offering it as a feminine
alternative to the tubular, boyish dresses that were so popular."
Since this time period was receptive to soaking up any new craze,
it is no surprise that even fashions were influenced by Howard
Carter's historic discovery of the tomb of Tutankhamen in 1922.
"Because Egyptian themes were really big in the 20s - they'd
opened King Tut's tomb and everybody was just gaga over Egypt -
it certainly shows up in the fashions. We've got a magenta
chiffon, it's a tubular, just a straight down dress, but it's got
this wonderful beading in magenta embroidery all over it in an
Egyptian motif," notes Hiester.
Adding to the Egyptian-styled displays are assuit shawls that are
linen with small, shiny metallic brads. Thousands of these tiny,
thin wire nails with small heads are looped over the weave of the
fabric in unique geometric designs. "I think those were popular
in Egypt and then adapted and brought over here for even more
use," observes Hiester.
Egypt was not the only foreign influence on 1920s fashions. Women
donned kimonos while playing Mah Jongg, the newfound exotic game
imported from China. "We have some very nice Mah Jongg sets. We
have one that was made in China in 1923, and it's a great little
wooden box with five drawers of tiles. We have another set that's
in a little suitcaselike case and it was purchased by a local
couple when they first got married in the early 1930s," says
Hiester.
Most of the examples of kimonos represented in the collection are
silk, but one is of a crepelike, crinkly cotton fabric. Hiester
adds, "One of them is actually an Oriental kimono with this
fabulous white on white embroidery and a big sash. I'm sure it
was just imported for the Western market, but very Oriental
looking. They were for lounging and smoking and drinking and
doing all those fun things.

Mah Jongg game set, China, 1923. The teakwood box contains four
drawers filled with bamboo and ivory game pieces. A popular
Chinese game in the early Twentieth Century, Mah Jongg was
"discovered" by the Western world in the 1920s and rapidly
became a fad. It is a tile game somewhat like the card game
Rummy, but with complex scoring and accompanying rituals.
"The trends were coming in at all levels of use in society; I
understand that they were playing Ouija like crazy, talking to the
spirits. Our Ouija board is 1870s/80s, but all kinds of games and
sports seemed to have been very popular. It's also when the
crossword puzzle really got its big start. We have a nice 20s
tennis racquet that was used by a girl in college and also some
early golf clubs. This was really the first time that women were
encouraged to participate in some of these more active sports and
some of the fashion designers were designing garments specifically
for sporting stars, especially the tennis and golf folks,"
acknowledges Hiester.
With sporting events comes a more leisurely look, and while the
dresses may have shown more leg, slacks were waiting in the
wings. "Pants become more acceptable for women, starting in the
20s, but mostly for loungewear like silk pajamas or smoking wear
and for sports - riding jodhpurs, for example. But I haven't
found much use as regular street wear for women; we'll see that
more in the 30s," says Hiester.
The fashions of the ladies who wished to spend a more subdued
night on the town are also represented in the exhibition. "We
have a beautifully stenciled velvet evening coat that was
designed by Mariano Fortuny, the Venetian designer," says the
curator. "This was one of his special techniques. It is black
with these wonderful stylized flowery accents, and it was worn by
a local artist, Elizabeth O'Neill Verner. She was very
instrumental in the preservation movement here in Charleston in
saving some of the old houses. That's why Charleston looks like
it does, because of her efforts in saving some of these earlier
buildings. She did a lot of pencil sketches and ink sketches of
little street scenes and then sold them all over. They really got
to be quite popular."
One of the evening coats on display is so thoroughly covered with
tiny beads that it weighs several pounds. It is from the House of
Worth in Paris, elaborately decorated, and donated to the museum
by Mrs Sidney Legendre. The Legendres owned Medway Plantation
located on the Cooper River in Kittredge, S.C. Medway's origins
date back to 1686, and Carolina gray brick, which was used to
help build Fort Sumter, was produced there.

Red velvet evening dress, late 1920s. This bias cut,
long-waisted dress has an uneven hemline, popular in the 1920s
for a more carefree, asymmetrical look.
While many of the clothes on exhibit may skew toward women of
means, it does not negate the masses from baring their calves and
shimmying to the jazz of Louis Armstrong. As Hiester explains, "I'm
sure there was a large group of the population that couldn't be
right up there, but the 20s fashions were also quite simple. They
were simple to make and a lot of the pattern companies and women's
magazines were promoting that. So even a not so well-to-do person
could come pretty close to good style and fashion, because it was
much more affordable than ever before.
"As for who exactly was wearing them, certainly the older women,
grandmotherly-types, didn't wear the little flashy flapper flimsy
things, but I think even their styles changed somewhat. They were
a little less dowdy; maybe the housedresses were more
comfortable, a little looser and just more fun. But there was a
huge segment of the population that went in for this big change.
They cut their hair; they did everything that hadn't been done
before. Coco Chanel cut her hair, and everybody wanted that bob.
I think a lot of people going to the movies saw these stars and
they really wanted to emulate them," says Hiester.
With such energetic activities, it is a wonder any of these
garments have survived more than eight decades. "They're pretty
heavy, and the sad part is that these little dresses have such
wonderful beading on them but the dress itself is made of chiffon
so after wearing a few times they're really in very fragile
condition," says Hiester. "Several of them I've had to lay flat
for people to see. You can see them, they're lovely, but they
don't even support themselves they're so heavy." The curator
notes that even during their heyday on the dance floors, a rip or
two was inevitable, "I think some of it did rip, so maybe they
only shimmied once or twice."
Dipping into the museum's collection from the previous
exhibition, "Foundations of Fashion," Hiester explains, "The
undergarments changed dramatically. Instead of the layers and
layers that we'd seen before, the corsets and the chemises and
the petticoats, you'd have something much simpler, like a little
all-in-one, a teddy or just a slip and panties. Bras were kind of
more in fashion then because corsets were gone. But the bra was
more interested in flattening than in flattering in the 20s. We
have one on exhibit that is very flattening; it hardly even has a
dart. All women couldn't have that look, but it's one they
wanted. Everybody just wanted to look more youthful. The bra is
from a nice set, along with a teddy, and there's a slip, too.
It's from a wedding ensemble from a bride's trousseau."
On display is a piano that was used by George Gershwin during his
stay in Folly Beach, S.C. "He came for the summer of 1934, and
Siegling Music House, which was our big music house here in
Charleston, loaned him a piano to take out to the beach house
there. That's when he was collaborating with DuBose Heyward and
they were writing Porgy and Bess," says Hiester.

This street scene from 1924 looks north on King Street from
just below Beaufain Street in Charleston. Siegling Music House,
on the corner of King and Beaufain, is on the extreme left and
S.H. Kress & Co. is just above it. The Francis Marion Hotel
is in the distance. This image is copied from those owned by
View magazine.
Looking ahead toward the museum's next installment, the
fashions of the 1930s, Hiester discusses what a difference a decade
makes. "The art and the designers and the mood changed in the 30s,
and there seems to be more emphasis on curves. I imagine that the
depression had a lot to do with that era. It was a sobering mood.
The look is going to be quite different, because instead of this
tubular, short skirted, low-waisted outfit, we've got a very
sensual silhouette that clings to the female body. They became
longer again but the longer doesn't appear like it used to. It used
to be shocking to show your ankles, but this kind of longer is just
more sensual and the fabric is very clingy and lustrous.
"There doesn't seem to be the same emphasis on jazzy loudness
that you see in some of these 20s clothes. It's more of a subtle
glamour. Very luscious fabrics and velvets - and even rayon is
coming into its own then - which is really just a wonderful drape
appearance, emphasizing the whole look of the mature female body.
Whereas during the 20s, everybody wanted to look like a young
boy," says Hiester.
Much of this glamorous age was about youth, parties and good
times. They were not ignoring the tragedies of their recent past
but embracing the hope of a more peaceful and productive future.
As Hiester explains, "It was right after 'The Great War' where
our boys were over in France and places they'd never been before,
and I think a lot of people felt like we better live for today
because life can be pretty short. They lost so many folks. There
were so many factors coming together to make this just an
incredible time."
The Charleston Museum is at 360 Meeting Street. For information,
843-722-2996 or www.charlestonmuseum.org.