A complete set of Mucha’s “The Times of the Day…” reached a record $47,150.

Edward Penfield’s image for the Western Lawn Tennis Tournament, 1896, possibly the earliest of all tennis posters, was purchased by the International Tennis Hall of Fame for a record $9,200.

NEW YORK CITY – Swann Galleries’ annual winter auction of vintage posters was the firm’s best poster sale to date, and achieved a number of record prices.

The sale featured works by master Alphonse Mucha. A complete set of “The Times of the Day, Paris,” 1899, in superb condition, realized $47,150, doubling the previous record. His “Princezna Hyacinta, Prague,” 1911, fetched a record $26,450; “Iris, Paris,” 1898, brought $5,290; and “Spring, Paris,” 1900, the third of six known variations, $4,830.

Other well-received Art Nouveau images included Henri de Toulouse-Lautrec’s “Elles,” 1896, $5,750; Leon Maillard’s “Les Menus & Programmes Illustres,” Paris, 1898, with 460 reproductions of menus and theatrical programs from the Belle Epoque, including original wrappers by Alphonse Mucha and two programs by Toulouse-Lau-trec, and Privat Livemont’s “La Reforme/Le Masque Anarchiste,” Brussels, 1897, an advertisement for a novel that uses the graceful style to illustrate a gory scene, $3,450 each; Louis Oury’s “Humber,” Paris, $5,980; and Evelyn Rumsey Cary’s “Pan-American Exposition/Buffalo,” 1901, based on her famous painting, the “Spirit of Niagara,” $3,910.

There were classic Art-Deco images by Jean Dupas: “Xvme Salon des Artistes Decorateurs,” Paris, 1924, in the scarce, large format, achieved a record $13,800, and “Bordeaux,” 1937, realized $7,475.

A selection of rare American entertainment posters included “Barnum & Bailey/The Great Coney Island Water Carnival,” Cincinnati, 1898, depicting costumed aquatic performers above, upon and below the water, with Coney Island as the backdrop, $8,625; and “Right Off the Bat, New York,” 1915, a scarce, early American movie poster for the first feature-length baseball movie, $20,700.

An image by Edward Penfield for the Western Lawn Tennis Tournament, 1896, most likely the first American tennis poster, and possibly the earliest of all tennis posters, was acquired by the International Tennis Hall of Fame for a record $9,200.

Additional highlights included works of political propaganda, such as the highly contested Illustrations of the Siberian War, a group of 17 Japanese posters from the Russo-Japanese War of 1904, Tokyo, $6,210; and the Canadian World War I call to arms, “The Jews the World Over,” in Yiddish, circa 1917, a record $6,900.

Among fine travel images, Marcel Vertes’s “Casino Monte Carlo,” Vienna, circa 1920, sold for a record $6,210, O.K.’s famous encouragement to “Visit Palestine,” Jerusalem, circa 1930, a record $8,050, and Leslie Ragan’s “The New Empire State Express,” 1941, inaugurated for the 50th anniversary of the Empire State Express train, $9,200.

The sale concluded with a selection of ski posters, including Carl Kunst’s “Bazar Nürnberg,” Munich, 1912, $4,600; and Roger Broder’s well crafted “Winter Sports in the French Alps,” Paris, circa 1929, and “Winter Sports in the Vosges,” Paris, circa 1930, $5,290 each.

All prices quoted reflect the buyer’s premium.