The top lot was a Warhol shoein which fetched $63,250.00

In its first on-line auction sale devoted to Pop Art, sotheby’s.com found the public’s interest in the artistic style has far from waned. In fact, Andy Warhol’s “Gold and Silver Shoe,” a work on paper, was the stellar sensation of the July 18 sale, bringing $63,250 – nine times its high estimate of $7,000.

The Warhol series, which included works directly consigned to the firm in addition to other properties offered by sotheby’s.com Dealer Associates, proved to be the event’s hot commodity.

Eight of the top ten selling lots were by the iconic artist, including an ink and watercolor entitled “Portrait of a Man” that sold for $13,310 (est $1/1,500) and three screenprints from the 1983 “Endangered Species Portfolio” that brought $6,050, $6,050 and $5,775 respectively (each est $4/$6,000).

Auction house representatives were very pleased with the results of this sale, which attracted buyers from all over the world. The senior vice president and expert for fine arts on the Internet, Jennifer Roth, commented, “This sale further demonstrates the strength of the market for Pop Art as well as the global reach that the Internet brings to our business.”

Additional auction highlights included works by Keith Haring, Roy Lichtenstein and Robert Rauschenberg, all of which commanded much higher prices than their initial estimates.