DALLAS – A 1986 Michael Jordan rookie trading card set a world record on Sunday, August 30, when it sold for $420,000, including buyer’s premium, at Heritage Auctions’ August 29-30 Summer Platinum Night Sports Collectibles event. That result smashes the previous record set in May, when Heritage sold a 1986 Fleer Michael Jordan No. 57 PSA Gem Mint 10 for $96,000. The Jordan rookie card is the lone 1986 Fleer Michael Jordan No. 57 graded a Pristine 10 by SGC. The Gold Label card just became the gold standard.

A more extensive sale recap will follow in a future issue.