Sold online at sothebys.com, this pewter mug reached $7,150.

Bidpath Corporation is continuing its efforts to keep pace with the growth of the online auction world. The company, a leading provider of e-marketing tools and distribution for traditional auctioneers, announced last week that they will close on a $12 million funding deal which will bring better service to the traditional auction companies who have adopted Bidpath’s technology.

Scott Laster, the firm’s CEO and president, commented, “The capital infusion allows us to continue to build our client base , deploy our e-marketing tools and expand our online distribution network.”

Bidpath’s strategy is to automate the distribution of auction listings to top-selling Internet auction sites. The company also provides auction companies with hardware and software programs which generate photos and voice descriptions of rdf_Descriptions. This distribution network, according to Bidpath executives, enables the company to reach a potential 5 million customers a month.

The company’s clientele includes auctioneers who represent annual assets of more than $500 million. Among these are Rabin Brothers, John Roebuck and Associates, Mike Jones Auction Group and Chuck Yarbro Auctioneers.